SUSTAINABLE PRACTICE

RELY ON OUR GARMENTS

We let the longevity of our garments speak for themselves and directly compliment this with a transparent sourcing and production process which is documented online for each person to directly view. 

OUR VISION

TRIBUTE TO TRANSFORMATION

Every NOWRUBI piece is created with intention, no mass production. Our made-to-order-model eliminates overproduction and reduces waste is the best way possible to make sure that all our garments are crafted with the highest level of care and still being able to ship production within 7 days, even for our retail stores. Acting sustainably isn’t a marketing text. It is the foundation of NOWRUBI. Working with a small Team and amazing production factories, which we all know in person. 

TIMELESS DESIGN

PRODUCT LONGEVITY

Time is unmistakably a key factor when it comes to the designing process. Taking the time to revise sketches, optimising comfort and fit rather than putting out a rushed product which gets discarded after a few uses because it is faulty. A longer creative process also allows for a more clear creative vision in regards to the entire collection. A cohesive concept and a concept which is not barely scratching the surface and a reinterpretation of 3 different trends at once.